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How we supported restaurant chain Yeo Group Ltd with their sponsorship activities

How we supported restaurant chain Yeo Group Ltd with their sponsorship activities

Yeo Group Ltd operates a group of restaurants and cafes that specialise in providing high-quality regional and international dishes at fair prices to their patrons in the seaside town of Felixstowe in Suffolk.

The group operates four individual venues—The Alex Cafe Bar, The Alex Brasserie, Cafe Bencotto, and the View Point Cafe—that deliver a unique experience to customers by combining great food, a pleasant atmosphere, and gorgeous, instagrammable locations in the town.

They also recently modernised their operations to provide their patrons with a premium dining experience.

How Yeo Group reached Nation.better

At Nation.better, we’ve built a network of partners who have all benefited from our end-to-end immigration services. 

Our partners make it a point to introduce Nation.better to other businesses in their professional network to help them overcome the challenges they face when sponsoring talent for their organisations.

It’s through this network that Yeo Group was introduced to Nation.better. 

Upon getting in touch with us, our experts sat down with representatives from Yeo Group to understand the difficulties they were facing with their recruitment process.

The challenges faced by Yeo Group

The biggest challenge Yeo Group was facing was hiring skilled hospitality workers to meet the high demand in their restaurants and cafes. 

With the UK going through a severe labour shortage, finding workers was proving difficult for our partner. In fact, according to published statistics by the Parliament of the UK, the hospitality sector had over 160,000 unfulfilled vacancies in the first quarter of 2022.

While executives at Yeo Group understood that looking beyond the local labour market was the most viable solution to fulfil their labour needs, they needed the support of a professional team to guide them through the sponsorship process.

Nation.better was the first immigration service provider they reached out to, and upon hearing how we could help them overcome their challenges, they were on board to partner with us in the long term.

How did Nation.better support Yeo Group?

First, our immigration and legal experts worked with Yeo Group to help them become a licensed sponsor. 

This involved helping them build their case for a sponsor licence by providing them with the necessary information about the eligibility and suitability requirements and all the supporting documents needed when applying for a sponsor licence.

We then reviewed the sponsorship application to ensure it meets all the requirements outlined by the Home Office. By taking this step we help secure a positive response for each of our clients when we finally apply.

In addition to supporting Yeo Group with their sponsor licence application, we also support them in finding the right talent for their restaurants and cafes and meet all their compliance responsibilities through our Skilled Worker visa support service and our in-house compliance platform.

Now Nation.better services are a core part of Yeo Groups’ induction process, and they’ve enjoyed continued success in their recruitment efforts.

Was Yeo Group satisfied with Nation.better solutions?

This is what Melissa Bloom, HR Manager at Yeo Group had to say about our services;

“Very good, efficient, and made the whole process very easy to navigate. I trust Nation.better, and I believe that by using this easy platform, we will be fully compliant.”

Work with Nation.better and become our next success story

At Nation.better, we work with hundreds of partners like Yeo Group, to support their sponsorship activities. 

If you’d like to learn how we can help your business, don’t hesitate to reach out.

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